This is a new web traffic source, it's a massive network of communities.
It's social media like you've never seen before.
It's called Friendica and it allows you to access hundreds of 'nodes' - small communites.
And because interest and activity on the network is growing at a steady pace, it gives you an oppertunity to step in front of the community and establish yourself as an authority figure.
This approach can help you to spread your message and increase your web traffic too.