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Bloggers and SEOs have quickly discovered that the “publish and pray” method does not work. In order to get backlinks, you need to engage in blogger outreach and connect with people who can help you achieve your goals.
Whether you want higher Google rankings, your content to be shared on social media, or to engage in joint ventures, mastering the art of cold emailing will propel you closer to your end game.
This tutorial covers everything from the basics of email outreach to advanced tactics like scaling your outreach with third party tools like Buzzstream, Mailshake, and Pitchbox.
There are plenty of examples in this tutorial to help stir some creativity for your own link building and outreach campaigns.
Here’s what you’ll learn in this video:
1. How to identify the "right" person to send your email to.
2. How to write and send a pitch that converts (including email subject lines).
3. How to scale "personalized" emails (merge tags).
4. How to send an effective follow-up email.
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