How to Write Copy that Sells by Ray Edwards


”Today

can [SOLVE THEIR PROBLEM] by using [YOUR PRODUCT], because [HOW IT SOLVES THE PROBLEM].
When Copywriting fails

Then, to sell more, P.A.S.T.O.R

The P.A.S.T.O.R Copywriting framework:

“P” is for person, problem, & pain
“A” is for amplify & aspirations
“S” is for story, solution, & system
“T” is for transformation & testimony
“O” is for offer
“R” is for response

What to do next:

Write or rewrite your current sales copy
Use the P.A.S.T.O.R formula
In part 2: Specific outline for writing a sales message

#copywriting #marketing #sales

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RELATED:

▶ Make Money With High Converting Sales Pages

▶ Write Better Sales Copy: Sales Page Copywriting Critique

▶ Persuasive Writing For Fun & Profit – Storytelling Made Easy

▶ Advanced Stealth Persuasion Technique

▶ Blog: https://profitcopilot.com

https://youtu.be/PeS4mcpvu40″ subscribe=”UCmBig3OTZ_YEeltNkF-ecJQ”]

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