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Building backlinks is tough. In fact, creating a sustainable backlinks strategy In 2019, will likely get harder.
Google SEO is a competitive landscape and the people who are winning are those that are willing to put in the work.
The good news is that not everyone is willing to put in the hard work and effort to keep their articles up to date.
Over the years, “older” pages may have built backlinks naturally. And back then, their pages probably deserved them.
But do they still deserve them today? In many situations, the answer is no.
As SEOs and marketers are getting smarter, creating high-quality content has become necessity.
But you may have had a hard time getting exposure whether that be due to a small marketing budget or the top ranking pages having way too many links to compete.
However, there are easy ways to identify “low quality pages” and to use these as opportunities to create backlinks to your superior, up-to-date content.
The easiest way to find these link opportunities is to use a tool like Ahrefs’ Content Explorer. This is Ahrefs’ mini search engine that has over a billion pages in its index, a ton of SEO metrics and filters that helps you laser-target in on your results.
Just search for your target keyword, then filter for pages that have a lot of referring domains pointing at them.
Then you can set another filter to pages with less than 1,000 words. Finally, add a date filter to search for pages that were published a while ago.
This should give you a nice list of potential pages that have earned backlinks, but may not have updated their content to meet current standards.
From here, you can analyze these pages backlink profiles and pitch relevant link prospects with your better resource.
There are a few more techniques covered in the video that will help you scale this link building strategy to find a ton of prospects.
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#backlinks #linkbuilding #seo #seotips